A terrible thing has not happened in the press room of the White House on Wednesday. In a stretch of non-aggression in front of a room full of witnesses stationed not shocked lunge Jim Acosta reporter CNN is not, strike or lay hands “on a young woman who are just trying to do his job as an intern in the White House.” It would be a very bad thing, if it happened. But it was not so. So that’s good. You would not know, but if you hear a statement released by the White House Sarah Huckabee Sanders, claiming that the attack took place (which, again, is not), or worse, when you see the video purporting changed tweet from development to show the accident. Significantly, this version of the clip, which was itself amended by the live broadcast of the entire heated exchange between Acosta and Minister Donald Trump is not taken by anyone with iMovie. It ‘was the work of YouTube personalities, conspiracy theorists and expert web Troll Paul Joseph Watson, editor at large for conspiracy Infowars site and former employees of the radio program of Alex Jones conspiracy Hustler. Watson and Jones have in common these ideas are not peer-reviewed peddled as the risk of chemtrails and the approach of the New World Order. Well, not exactly Peabody Award winners here. Perfectly rational people could quite reasonable disagreement about whether Acosta intervention or just vigorous investigation had crossed the line into hectoring – a disagreement that is not unprecedented in the long history of press conferences in the White House. What made it different accident Wednesday was not only that the video is misleading Watson, and that the White House press secretary then exchanged it. More worrying was how easily won the believers recordings care, and how to do it cleverly into how the human brain differences between what is true and what is not played. The full clip of dust-up Acosta-Trump runs for two minutes and 43 seconds, but the opportune moment arrives a few minutes before and when Acosta speaks and appears to be a White House intern to surprise a half mark him to get close to the side and down (on the ground near crouching) and reaches to grab the microphone. A brief tangle of Ensues weapons, Acosta is heard to say: “Forgive me, madam,” with the voice of an aircraft and its interior draws me back. Video Watson runs for 15 seconds effectively eliminates the context and opts instead for an extreme close-up, always proves once again a time like Acosta hand in contact with the arm of the house. Watson, after the Washington Post, calling any assertion that he edited or video speed modified to make abrupt and violent a look “blatant lie.” But he admitted that BuzzFeed Digital “is a bit ‘different, it will look after processing and zoom.” Elizabeth Loftus, a professor of law and social psychology at the University of California Irvine, do not buy it. “The videos are totally different,” he says. “Someone is talented enough to do it skillfully and quickly. They did seem to hit him, he stretched his arm and established contact.” Loftus knows a thing or two about the manipulated evidence and distorted perceptions. An authority on human memory and imperfections have been his most an expert witness in many famous cases, including the McMartin Preschool case harassment and litigation involving Michael Jackson and lacrosse players at Duke University. His TED talk on memory has garnered over one million views. In the case of Acosta material, he says, use the video changed not only the way our perception of what we can see tampered with, but the way in which our political biases can these manipulations turbocharger. At Loftus paper in the Journal of Experimental Social Psychology in 2013 co-author, she and her colleagues showed 5,296 volunteers photos of five alleged news stories manipulated that have not occurred, in fact, and asked the volunteers when they hear, you remembers them or see on the news. On average, 27% of patients reported that they had actually seen the photos – they could not have – but the results were heavily distorted by political orientation. The people rejected by George W. Bush, for example, were more likely to “remember” a picture of him with former Houston Astros pitcher Roger Clemens during the Hurricane Katrina disaster in his Texas ranch vacation that he saw; he did not. The people who have been rejected by Barack Obama in a similar way more inclined to think that he recalled a picture of Obama shake hands at the United Nations with the then Iranian President Mahmoud Ahmadinejad. It never happened. “People are more gullible consumers of information to support their information politics that challenges them,” says the professor of psychological science Peter Ditto, also at the University of California, Irvine. “Psychologists call die, motivierte Argumentation.’Trump this basic human tendency for weapon by repeated his offer alternative accounts followers of events that confirm their beliefs.” The President, in all fairness, did not invent this technique, or was the first use in a calculated manner. Loftus has seen the manipulation of memory and cognition resonates in criminal proceedings when witnesses are asked only suggestively in question and change their stories accordingly. “I also suggestive psychotherapy that leads people to believe they had studied experiences in childhood have not,” he says. video evidence can certainly be of value, both in the courtroom and in other contexts, but only if it is used honestly. Lawyer and Professor Paul David Horowitz, the electronic evidence and Discovery workshops and believed Huckabee Sanders shared the original video Acosta and receive one teaches at Columbia University School of Law would have taken away from the creation Watson courtroom. “Probably the objection to the clip of the White House that the repeat loop of a short clip would could be harmful, and only serve to inflame FACT-Finder,” Horowitz wrote in an email to TIME. “It would be the party would probably require objected that the video is played in its entirety, every time the jury wanted to see him, so that the full context of the presented contact.” Of course, inflamed spectators was a feature designed clip, no bugs. For a known supplier of conspiracy theories are bad enough, but to promote with the full authority of the White House, it takes on a different level. “The possibilities,” says Ditto, “chill”.