Quaker Oats Wednesday announced that it will change the packaging for Aunt Jemima syrup and pancake mix to recognize that the brand name and image “based on a racial stereotype.” The brand pancakes which was created in 1889, has long been the image of a black character named Aunt Jemima in which it was inspired by a minstrel song and was often seen as a symbol of slavery. Mars, the parent company behind the rice products Uncle Ben, also issued a statement Wednesday saying they are “evolving”, the brand is “as we listen to the voices of consumers, especially in the black community.” “We recognize the basis of Aunt Jemima origins of a racial stereotype. During the work is in progress over the years was the upgrade brand in a proportional manner and respectful, we realize we said, these changes are not enough,” Kristin Kröpfl , vice president and chief marketing officer for Quaker Foods North America, in a statement Wednesday. The image has been updated over the years, but still led to demands for more significant change. “This logo Aunt Jemima a consequence of nostalgia Old South plantation and romance was an idea about the geerdete, Mammy ‘, a loyal and obedient servant who diligently cared for children their white domains, while their neglect,” Riché Richardson, an associate professor of African-American literature at Cornell University, wrote in the New York Times in 2015 stamp called to change her name. The change is the latest example of a company with racism in recent weeks amid protests across the country over police brutality and systemic racism, triggered by the death of George Floyd in Minneapolis on May 25, “anticipates recognize the brand has progressed inappropriate fairly reflects the confidence, warmth, and I wish that we want to be there for today, “said Kröpfl. Quaker Oats, which is owned by PepsiCo, Aunt Jemima image of planning from the package and to remove the name change of the brand towards the end of the year. “Create meaningful, ongoing support and commitment in the black community.” The company I spend $5 million over the next five years
Quaker Oats: Aunt Jemima brand, based on change name and packaging racial stereotypes’
