Verizon pulls ads on Facebook and Instagram hate speech and misinformation

Verizon pulls ads on Facebook and Instagram hate speech and misinformation

(Bloomberg) – Verizon Communications Inc. said it pauses the placing ads on Facebook and Instagram Inc., social networks can better control the message, get the spread of misinformation. “We have strict content guidelines in place and have zero tolerance when they are violated, we will take action,” said Verizon chief press officer John Nitti in a statement. “We stop our Facebook advertising an acceptable solution can do that makes us comfortable, and is consistent with what we did with YouTube and other partners.” Verizon is one of the biggest advertisers of organizations for civil rights their ads from Facebook as a party to take the effort for social media companies to pressure to take effect sedition and misleading content. Groups including the Anti-Defamation League and the color of change began to stop hate campaign for profit, called the boycott advertisers on Facebook ads to promote in July. Verizon’s move follows the participation of Recreational Equipment Inc., Patagonia Inc., Odesk Inc., Ben & Jerry’s and other brands. “We welcome Verizon to join this growing struggle against hatred and fanaticism by stopping its advertising on the Facebook platform until the people and security on profit bring” Jonathan Greenblatt, managing director of the ADL, said in a declaration. “This is the real change is made so.” Facebook said advertisers based its policy on the principles, not corporate interests, after its communication with the marketing. company based in Menlo Park, California was to reach for the advertising industry to discuss their latest initiatives voters to register and verify the electoral distribution of information. But it is not just advertisers who are angry. US lawmakers have also put pressure on Facebook, Twitter and Google Inc. to combat misinformation, hear last week during a Committee of the House Intelligence. “We respect each make the decision and stay in the important work of hate speech removal and concentrated to provide critical information consultation,” Carolyn Everson, Facebook Vice President of Global Business Group said in a statement. “Our conversations with marketers and organizations for civil rights about how together we can be a force for good.” Verizon movement has been previously reported by Ad Age.
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