to protest against racial injustice, corporate America has entered the zeitgeist that the Black-life material movement in the foreground after the death of George Floyd Rose, marching with thousands of Americans in the streets. But for all the declarations of solidarity with the movement, his brother James Aurora Vellies founder-along with many others in the black track record of community-he says many companies otherwise seen. “I was only of blacks owned enterprises literally closing in front of me, while I said to see these large distributors, we are with you ‘,” says James TIME100 Talks during a conversation. “And the reality is that you actually do not.” Frustrated by performing actions from major retailers, he wanted the 35-year-old entrepreneur fashion to find a way that the company could make a significant change. And from there 15 percent Pledge was born. “The black woman was sick and black businessman was like, ‘What looks like support as in this day and age is the financial'” James says. The promise of 15 percent is a viral social media started the initiative to James that the calls to business customers and residential 15% to commit their purchasing power for the blacks owned enterprises. They hope that allocate too large distribution 15% of the companies see blacks and shelf space trademarks and contracts. “The blacks are 15% of the population and 15% of the room by a large retailer would only feel,” explains James. Although many large companies have made off donations of millions to various organizations defending blacks, James says a long-term commitment to a fairer market share to create, is what needs to lift more permanent black communities so . The idea behind the promise is inspired by fashion label James’, Vellies brother, artisans from South Africa, Ethiopia, Kenya and Morocco rented shoes and sustainable trade exchanges. “It ‘s much easier to say, we will have a donation of $10 million. The blacks spend more than $10 million in one day in these stores,” says James. If we want to see the black community in America prosper “Ultimately and prosper to go, we support of blacks owned enterprises. Period.” Major retailers as Sephora, Rent the Runway, West Elm and Med men have joined the cause. Now call publicly Target, Whole Foods and large other companies to follow their reputation. “No business being is out of date too large or too corrupt,” says James. “And ‘just say about the people at the top,’ I am willing to stand up and make a difference. “
Fashion entrepreneur Aurora James: We need to support of blacks owned enterprises. Period.’
