NBC Peacock Streaming Service claims adopts a different approach from its competitors: Free Content

(Bloomberg) – Comcast Corp. NBCUniversal said that his next streaming service will be free, all – with programming in more for its pay-TV subscribers – a bet in which generate significant revenue from advertising, while supporting the cable companies. Along with a new AT & T Inc. Max HBO, NBC service, Peacock, it is ready to be relatively late for streaming video service provider in the growing market. But Peacock marks a very different approach from its competitors. Unlike paid subscription platforms such as Netflix Inc., Walt Disney Co. and Apple Inc. Disney + Apple TV + Peacock it is largely dependent on advertising. The company expects 30 million to 35 million active accounts from 2024. Comcast to reach the executives said it plans to spend $2 billion over the next two years, the streaming service and expect to break even with their fifth year, I mimics deep approach to spending by competitors such as Disney and aT & T, that the billions in their platforms are also poured out – and do not expect to be profitable by the end of the decade. Peacock service, named NBC’s longtime logo, beginning April 15 for Comcast customers and then roll it out nationwide on July 15, that is, the networks will go in a little wave before the start of the Summer Olympics, the NBCUniversal. The Premium version of the peacock, which normally costs $4.99 cost per month, initially over 24 million subscribers subscribers of Comcast and Cox Communications Inc. These two companies free cable. Your subscribers have access to twice as many hours of content as the free version. This includes sports such as football and the English Premier League soon have access to late night talk show. Ad Options Anyone can get the free version of Peacock, but customers must pay $4.99 for the premium version with ads. You can also pay $9.99 for an ad-free version. With the free version of the product, NBC hopes Pavone has a leg up on its competitors is streaming and reach a large customer base quickly. It also reflects the fact that Comcast Pavone is to make the biggest operators via US cable TV which can use a free streaming service, its other more attractive offers. State Farm Life Insurance Co., Target Corp. and Unilever will be the first set of advertisers on Peacock. The service will start programming the Summer Olympics, in late July in Tokyo, including live coverage of the opening and closing ceremonies and daily Olympic performances. Peacock has more than 600 films and 400 series, including reruns of shows like NBC’s “The Office” and “Parks and Recreation”, as well as a list of original programming. There is also the “Law & Order” and “Chicago” shows Dick Wolf and has exclusive rights to stream streaming Universal films created, including “Fast & Furious 9” and “Jurassic World 3.” The arrival of Pavone comes during a transitional period for NBCUniversal. Steve Burke resigned as CEO on January 1, down, handed the reins to Lieutenant Jeff Shell. Burke, who is now president of NBCUniversal, is in August retire is
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