Joyce Green Brown learned about Martin Luther King Jr. political organization in 1957 when he visited his group of young people in a Philadelphia YWCA. He worked for George McGovern in Pennsylvania in 1972 and manage field offices in Florida for 2008 and 2012 the Barack Obama campaign. She was so devoted to Hillary Clinton who lost to Clinton, her purple and green stripes to protest in their colors of white hair of the suffragist movement original Donald Trump colorful. If it were not for COVID-19, Brown would work for Joe Biden in Florida for a field office where he lives. But has the pandemic, the type of campaign prevented has done so for decades. There are rallies in packed stadiums, no handshakes with parades, no image lines or gossip coffee. Instead, Brown, 76, is at home, spend hours with Google Voice text Florida about voting by mail, send them a link where you sign up for a mail-in vote. She estimated that about a thousand will be sent first. “Digital is kind of a foreign concept for me, because I’m not a digital person,” he says. “I’d much rather on the streets.” For over half a century, the Democrats have put their faith in the organization field is key to the success of campaigns. But marching through the quarter this year, instead of shelves, Democratic staff volunteers Biden campaign and party activists are SMS messaging and commenting with their virtual door neighbors house. the share instead of beer in field offices, they are trading on Slack channels Meme. Instead of meeting the volunteers to find at farmers markets or school board, who are scouring Facebook groups and Twitter for potential recruits themes. campaign events that once took place in the gym of the high school are now required to Zoom and promoted on Instagram and TikTok. To win in Florida, or Arizona, or the White House, the Democrats know that first win on the Internet. You would think as a state field of Internet battle of its own. It has its regions and cultures of their communities and members, their gatekeepers and power players. Just as the workers like to talk about changing the “five Ohio” or various political posts in different parts of Pennsylvania, pioneering campaigns in 2020 their seats to use as a platform for voters to attack various internet corners with different tactics. They recruit volunteers Facebook groups, factoids explosion on Twitter and Instagram host lives with celebrities. “Digital is the new field,” says Democratic strategist Tim Lim. “It basically takes 80 to 100 years of political organization and throw out the window.” On the other hand in the form just as workers and volunteers in their new roles. End of July, the campaign Biden an app, Vote Joe, volunteers their phone comes into contact with the voter file of cross references, it is rare that voters can align. Sign-up recruiting volunteers platform used by many Democratic campaigns to mobilize events and increased 87% from April to July, and the vast majority of entries are now digital events. Parts of education is planning field organizers in the online acquisition, the basic graphical Instagram, and young people are posting the little #SettleForBiden hashtag happy young voters decide to warn against third parties. Video TikTok with this hashtag were considered more than 50 million times. But the Democrats have a lot of catching up to do. In recent years the party has lagged behind the GOP investment in digital infrastructure and advertising. The Republicans need to do, right complaint mastered viral algorithm Facebook and become experts. Unlike Biden, the decades of practice the handshakes policy issued and crouches Donald Trump has increased rapidly in 2016 thanks in part to a digital strategy that Facebook ads targeted to the weapon. (Digital strategist Trump, Brad Parscale, a political novice in 2016 and two years later was typed on the country in 2020 to run, but it was in July amid fall surveys and low participation of the President of the first person rally in months replaced) Trump, in other words, in the first digital piano for four years. Biden was with him for about four months. The investment shows that Trump has 11 times as many Twitter followers as Biden and eight times the number of interactions on Facebook, and he outspent Biden 3: 1 on Facebook in the last 30 days. More than Florida or New York, the Internet has been the home of Trump. “Campaign Trump was literally built around Facebook,” says Tara McGowan, founder and CEO of the acronym nonprofit that builds digital infrastructure for the Democrats. Not “Biden campaign is still trying to make a digital centerpieces, but that’s not how his team previously thought.” But the followers, Facebook interactions and winning election ads; Votes do. Biden is already ahead in the polls. What he needs now, his supporters say the organizers apply these survey results in votes for help, especially in an election in which many Americans are ballots by mail for the first time of the merger. This is the grandmother text, graphics, teachers and activists homebound enter custom Facebook messages to send to get together on the digital Trump Colossus and spread the gospel of the vote by correspondence. To win in November, when Biden Organizations Digital Director Jose Nunez said: “The campaign of Joe Biden and the Democratic Party [has] to the largest digital core volunteers to build movement in history.” Mariana Castro was maintained for this moment. A 26-year-old from Peru that from deportation by the Deferred Action for Childhood Arrivals Program (DACA) was protected, Castro has most of his adult life spent on the rights of immigrants attorney. If Trump Florida won in 2016, they knew that fight would spend the next four years. “This is not against Trump Biden,” he says. “It ‘s all my community, my family, against Trump.” Now, as a digital deputy director for the Democratic Party of Florida, Castro will help lead a team of six women, all in their 20s, who organize their days on Florida voters spend social media. They live in five different cities-one in New York and no one has ever met, but they have a good team, calls everyday Google Hangouts and FaceTime. Neither Castro and his boss, Chelsea Daley, 26, must meet in real life. As Daley sees, the Internet can be carved into the grass, like a state. Facebook, Instagram, Pinterest, Snapchat TikTok and each requiring a different deployment strategy, messaging and sound and reach different types of voters. Which means that each digital organizers do not specialize in one of the traditional sub-groups, such as geographical regions or groups of age, but different social media platforms to master. In the weeks before the virtual tour of Florida Democrats Blue Convention in July, the organizers sent hundreds of Twitter-tweet announces new participants and speakers driven, while the young woman responsible TikTok a new video meme, what I would call a bear ‘who dress up as various political types of Florida. The organizers Instagram a photo of a dog set the convention on a laptop while participating on Pinterest, the team recorded a recipe for “Leadership blueberry pancakes.” “Each platform is so different,” says Daley. “The audience is different, the way we organize and mobilize is so different.” Castro spends his days in front of two laptops, an iPad and make a ring of light for the video Instagram. It primarily focuses on the organization of the Latino community in Florida, which in Kissimmee from the living room is their mother. This means that posting ads in groups like Venezolanos with Biden, Latino influencers live recruiting or sharing personal stories of Florida voters for events Instagram different platforms for Democrats asks. “One type of communication were always for the Hispanic community, social media, because they often do not go back to our home countries,” he says. “It builds communities through these digital platforms.” Castro groups WhatsApp rather used as a text string, because it is the application of preferred messaging for many Latino families know. “If my mother through the plain text message, I will not return the text,” says Castro. The Pivot Digital organization includes some of the basic concepts of rethinking political mobilization that is often rooted in physical spaces. The organizers no longer means a student with a megaphone or a clipboard. Shares are paintings by longer district on Saturday morning. And the common ethnic identity may be related groups (with Biden Cubanos), shared experiences (Veterans for Biden) or personal passions. (On Facebook, nearly 1,500 people follow a person named Joe Biden page loves dogs). But at root, the organization is to get people to stop living their day to day, to achieve a desired political result. In line it unfolds that the development of relations in the private Facebook groups, DM chat and text messaging, and is often invisible to the public. On Facebook, the Daley organizers to control the basic noncampaign groups with names such as Florida for Joe Biden 2020. If you notice someone who seems more interested invite you to the official Facebook group of the Democratic Party for their region of the state, while as Polk basic democratic action. You can see it, the digital equivalent of a home-made sign in a window of someone and invite them to an official event of the campaign. called to this official Facebook democratic groups team “virtual field offices”, and that’s where the real work takes place. These offices are run by paid organizers, members of digital events and Biden’s message spread on their respective networks show guarantee. The goal is to replicate the same level of “relational organization that you would get in a field office,” Daley said, citing Obama’s strategy of 2008, which are based on the people to recruit their friends and family. Organizers call to convince people of this process, “the head of operations.” Posting on their social feed is the first step. The result is the digital field offices for the connection, which in turn leads to participation in the events that led to the recruitment of friends and family. With this formula, the Democratic Party of Florida says there are more than 119,000 active volunteers recruited. You have 5.6 million calls and sent 4.3 million texts. Florida Democrats now have at least another 500,000 emails in coordination registration as a Republican, and recent polls show Biden opening a solid lead in Florida State Trump can not afford to lose. Biden is unlikely to try the first Democratic presidential candidate to use the power of the Internet. Howard Dean pioneered the online fundraising during the campaign in 2004. Obama used YouTube in 2008 and built an Analytics team in 2012, the massive extraction experiments collection driven funds performed data. Bernie Sanders viral content and online donations used in its two core offerings. Biden himself he has some digital instincts: a former aide recalled that when the White House was digitally team released its first video Snapchat, the vice president arrived with his now iconic prosper until tightening Airmen. But at 77, Biden is an old political style that is comfortable working a rope line as a post on Instagram. During the Democratic primary, competitors like Sanders, Elizabeth Warren and Pete Buttigieg built sophisticated digital outreach efforts; Biden went with digital operation as a candidate despite only a skeleton. placed at home in the early days of the pandemic quarantine, he initially struggled to adapt to the Internet campaign, turned a series of videos of warm muted reaction is released. In the following months Biden raised his game. And ‘it quadrupled its digital staff to about 100, bringing the employees of competing primary campaigns and media organizations, as BuzzFeed. The Biden campaign, says the digital director Rob Flaherty, now “actually seems a bit ‘more like a multimedia publisher of a traditional campaign.” It promotes the message from Biden feel good video designed to provide heat to mark candidates. They tend to be positive, healthy and practical for sharing graphics on its business plan and video from his fundraisers. Flaherty speaks often of a campaign is to “restore the soul of the Internet” the way in which Biden objectives, “restore the soul of the new nation” group attacks outside or the Democratic Party to leave. Democratic chief officer Patrick Stevenson National Mobilization Committee describes the division of labor in this way: “We are doing the negative messaging; they do for the good news.” The digital team Biden knows the former VP next in line begins to compete with Trump. rotated so its use another strategy must in part to the popularity. “Where are the people talking about it already? Where are the people who are already fired up?” Biden says senior consultant Caitlin Mitchell, 34, who attributes much of the digital strategy. Team Instagram Biden has live sessions with influencers including TV personality Keke Palmer and Jerry Harris of Netflix applause series. (The idea with the Harris work, college age granddaughter Finnegan deserves the support of Biden, that the ear candidates on digital issues.) “You do not have the benefit of these huge accounts,” says Andrew Bleeker, founder of Democratic Group Digital Consulting Bully Pulpit Interactive. “What we need to do is an ecosystem of progressives who are cheered when, as I have ever seen.” For the cover digital campaign to grow, is the first step in contact with potential volunteers, often through an automated text if they sign up for an event, says Nunez, the new digital organizational manager of the campaign. Once the volunteers inside are what he called the “front door”, which will be aligned in one of two directions. If you live in a battleground state, which will be connected to a local office. If you are in a state nonbattleground where the full-time worker team Biden has not set voluntary, such as California or New York, which will be built on the side Sanders a “vertical distributed organization” based on voluntary structures and campaigns Warren. Battlefield State volunteers focus on local voters to register and get people around them. Nonbattleground volunteers focusing on the battlefield of recruiting volunteers and turnout States. Basic groups also help. Soul Squad, one of about 30 graphic designers amateur teams spend their free time intervention package and Biden plans digestible images are shared on social media. The group is led by Christopher Schmidt, a 26-year-old middle school science teacher in Pennsylvania, graphic design about five hours a day and spends the management team. Schmidt says he’s never been very involved in the traditional organization of acquisition or field; He does not like strangers meet, especially in politics, especially in someone’s front door. But engaging online, he says, he feels more natural. “It ‘s super easy just a user shares a graphic,” he says. “It ‘sa bit like small steps for people who are not involved in politics.” In October, hopes, who are the people will now publish his photo call for Biden instead. If the content of digital Biden often the feeling of a kindly grandfather has to tell a story that goes too long on something, Trump is all about rebellion. His team covers Facebook ads that exploit anger sale prey Trump T-shirt! hats Trump! Trump glasses of wine! And collect the data. This strategy has made the president of a digital Goliath. Using data from CrowdTangle, a public-owned by Facebook Insights, compared TIME Trump Facebook interactions tool in a combined list of more than 25 high-profile Democrats including Biden and his campaign pages, the former president Barack Obama, all the major democratic candidates primary high profile in the house and senate, and the sides democratic party. In the last three months alone Trump between double and triple the Facebook interactions is combined all these Democrats. “If they failed, they would spend more on Facebook,” says the campaign spokesperson Trump Tim Murtaugh of Biden’s team. “Why spend so little? It ‘because I could not. It’s not because they have no money.” The Trump giant extends organization digital as well. It aimed to recruit 2 million volunteers; Starting this month, from January 2019 had 1.8 million volunteers, Murtaugh said. Since March, he says, he made these more than 64 million voter contacts volunteers (phone calls and knocks on doors) via a web-based system called Trump Talk. Four million of them happened last week. In contrast, the organizational functioning Biden and the application that accompanies until the end of July has launched: the first weeks have sent 500,000 text and made 100,000 phone calls, a fraction of the Trump scale. But Biden team insists it has to be a reason for hope. There are signs that famous Trump digital campaign -can known as “Black Death” is not firing on all cylinders. Trump Parscale demoted in July. And the supply of red meat do to convince a lot more independent voters and swing state at its base, which Biden favor in recent polls. click Harvest hatred worked against Hillary Clinton, the subject of years of conspiracy theories and corrosive misogyny, but Biden does not tend to elicit the same passion. In addition, as the Biden team includes: the commitment is not the same persuasion. “You’d rather have a hundred points of view, if they have the correct perspective of a thousand retweets in resonance,” says Teddy Goff case, Obama’s digital operation in 2012. “An ad ran on Trump persons specifically that says Donald Trump is the best, the Democrats are crooks will always be more attractive than a display of Biden elderly targeting persuadable, says: “This is coming out for the middle class of the recession my plan” Amanda Litman, a long-time digital now the organizers of the race CEO for something that young Democrats recruited to search for state and local office, makes a similar point. “a good digital program are really boring,” he says. “and ‘very authentic Joe Biden. and ‘stable. and ‘solid. and ‘a little’ boring. but it will get the job done. “The various text messages of Trump and Biden crystallize campaigns the difference in their approaches. Trump texts take no often to the sound of an angry ex-boyfriend (” Urgent: President Trump sent a message several times with no answer? “). Biden has a cheerfully ( “you spend time with Joe Biden and Elizabeth Warren? you’re a basic Fundraiser on Friday, hosting, and you’re invited!”). Trump messages suggest sometimes held a grudge against dispenser delinquent ( “asked President Trump , why the last Patriot joins is yOU. “) while Biden subject lines are respectfully:” a respectful of you ask “There’s no doubt that the Democrats a field of digital hard battle, outspent and fight unarmed. But they are betting their opponents can destroy itself. “We like that Brad [Parscale] called the Black Death,” McGowan said. “Because we know what happened to the Black Death, the end.” -With reporting by Abigail ab rams and Leslie Dickstein / NEW YORK This appears in the August 17, 2020 issue of time illustration image copyright by Joan Wong for TIME. Getty Images (4)
Inside Democrats plan to regain Internet
