Jony Ive, one of the most important designers of the world, leaving Apple after nearly three decades later this year an independent design studio to begin. Ive continue to work with Apple’s outside – his new company called Love From includes the iPhone maker as customers. Marc Newson, another famous designer, love to join as well. “Although I have no employees [Apple], I will still be very involved – I hope, for many years to come,” Ive told the Financial Times in an interview he gave at the same time as the official announcement of Apple, “this seems like a natural time and delicate to make this change.” In a statement, the so-called Apple CEO Tim Cook Ive “a singular figure in the design world.” “Benefit from Apple Jony talents continue working directly with him on exclusive projects and ongoing work of the brilliant and passionate design team that built,” said Cook. “By working closely together after so many years, I am happy that our relationship continues to grow and I look forward to working with Jony far into the future.” Ive has long been a major creative force behind all of Apple’s design philosophy has worked on everything from iPhone futuristic new headquarters of the company, Apple officially called Park but was considered nicknamed “the ship.” his departure will come as a shock to some, although whispers his imminent departure has subsided and flows for years. Apple’s challenge will be to convince investors, the fans and the world at large that you can go ahead, forge without a creative force that is credited alongside the late Steve Jobs and Cook with the company’s resurrection and cultural dominance. Apple shares fell acted following the news of the departure of Ive 1% in after-hours. Some may, however, welcome the shakeup some of the companies controversially given design decisions in recent years. The previous-generation Mac Pro, while a valiant effort, in particular, was seen as a flop, the wireless Magic Mouse 2 can not be used while charging, and some of the MacBook keyboards companies suffer associated ailments to become a unique design, either you are with Ive on the way out, Evans Hankey Apple and Alan Dye, vice president of industrial design and vice president of human interface design, says COO Jeff Williams, the Apple Watch took the point.