In announcing the planned $2.1 of fitness Fitbit, Google billion acquisition monitoring company said that the agreement will “help stimulate innovation wearable” – at least that’s a blog post on the Senior Vice President of devices and services Rick Osterloh put it. Once completed, the end of an independent Fitbit, a 12-year fixed-hardware with the disclosure of himself to be attributed quantification spell phenomenon of movement that so many gave us our pitch counts daily to compare against our friends and loved ones. in 2019, he paid $40 million for technology and the watchmaker Fossil personal research and the Group’s development team, for example – Google has already spent a lot of money for Portable Tech. But the company’s products not tuned to the competition, such as the Apple-Samsung Galaxy clock or AM. Fitbit technical chops could help Google comes with a laptop on his main rival to take. With the proceeds from sales of watches with an industrial level to double, to $34 billion by 2023, the urgency of the company’s understandable. It ‘also a well known game: Google for $1.1 billion in 2017 parts manufacturer HTC smartphones bought his push pixels production smartphone. But Google already has a lot of hardware and software chops. What else comes out of what Fitbit? Most baits are obvious potential health data of millions of customers Fitbit. Fitbit devices were conducted health metrics carriers for more than a decade, the cataloging of behaviors such as the adoption of monitoring measures, calories burned and exercises. This is exactly the kind of thing that Google, an advertising agency needs in practice to continue to expand its profile, well, you. Advertisers are already taking guesses about your health to share data with applications like Period Tracker with Facebook and others. However Osterloh promise that “data concerning health or welfare Fitbit will not be used for Google ads.” So what’s Fitbit have that Google is attractive? Google’s competitors, especially Apple, have embraced in the health sector, as the next big battle in the tech world, attracted by promises of big profits for those who can help simplify a Byzantine system. Google Health efforts have been quietly spoken. The Health Tech space could be by 2020, the value of $24 billion according to an estimate by Statesman. Through his health has focused truth subsidies, Google is working on cardiovascular health, diabetes and more, but solicit public health care as a business record was not. Fitbit exactly, however, he did. E ‘is already working with the insurance companies, other companies and even the government of Singapore for customers, employees and citizens with the fitness tracker that probably lucrative offers, for example. Gartner senior analyst Alan Antin says Google Fitbit experience in working alongside corporate partners and other stakeholders in the health sector could benefit the world. “There’s a side of lesser-known business-to-business side Fitbit, which is its partnership with health insurance companies and corporate wellness programming directly,” says Gartner senior analyst Alan Antin. “These are things that a company like Google are doing. A little ‘harder’ For its part, the Fitbit CEO James Park said that for technology companies, the success in the world of health, relationships as Fitbit has the keys,” the health system is incredibly complex and with many great players who work to have a great influence, “he said in an interview in October park with time. “And you know, our goal is to make this stuff that we work for the available and accessible to as many people around the world. And we can only do this by working with the major players in the health sector.” For Google, the Fitbit Healthcare connections, along with its well-established base of users it could be just what his strategy of mobile devices a shot in the need to give the poor. “If they wanted to have their own smart watch, they certainly have the distribution channels, they have all the software and hardware features to make their own, and they could go and enter this market quickly enough,” says Antin. “But the [health partnerships] I said that you can not really get in a hurry. To me, that’s where we saw the greatest value.”
The real reason Google buys Fitbit
