Shuntaro Furukawa Nintendo is ready to take to the next level

Shuntaro Furukawa Nintendo is ready to take to the next level

It is a modern ritual practiced by some of the most passionate fans in the world: to observe show the collection of new video games. In June, a part of the dedicated toll pay assembled at Nintendo’s Rockefeller Center store. Many wore Nintendo shirts, hats and other prey. More hardcore dressed as their favorite characters, including Luigi as a devotee in adults. They were a last stream direct companies to watch “Nintendo Direct”, announces a slickly produced video next games and more, and get hands-on time with only the titles announced as Link-awakening, a remake of a classic Nintendo 1993. This irreducible partially explain how the Kyoto company is thriving, despite the naysayers, the prognosis was fate only a few years. Apparently a Nintendo video game company is really to transform un’uomini business of intellectual property seemingly endless love of his characters into profit. Its rebound is also due to the switch, a hybrid consoles, and mobile devices that Nintendo’s hardware business has revived, and, by extension, the rest of the company. The switch is the exclusive home of some of the Top Rated games today and love lovers who can commute or with them on their vacation wear. Nintendo, probably stronger than ever and with a price of flirting actions with its high of five years of research is now even more opportunities for its deep bench of intellectual property (IP) to develop, as a theme park in a feature film . At the top during this period of transformation Shuntaro Furukawa, who in 2018 was the sixth president of Nintendo. At age 47, he brings a perspective of its predecessor generation, Tatsumi Kimishima, 68 was when he stepped aside and was Executive Advisor. Having grown up with the oldest video games from Nintendo, Furukawa shares the nostalgia that many older people in the central players could creations for the company. Furukawa, joined Nintendo for recognition in 1994 and later worked at Nintendo of Europe in Germany, he told Time that he is committed to a strategy that has both helped and hurt the company in the past: a clear commitment to Experiment. “First of all, I base my decisions on thinking responsible for the development,” Furukawa said in a rare interview with Western media, and spoke with TIME mostly through a translator provided by the company. “Nintendo is Nintendo because of our games, characters and IP. So the freedom to experiment with new ideas, our team, is something that I disagree strongly. The expansion can not take place without the freedom to try something new, and he has had the courage to step into uncharted territory. “Back in the mid-2010s, Nintendo in serious difficulty, as it was clear that the flagship console, at the time of the company, the Wii U, failed. It was integrated into the controller with a “second screen” on a strange experiment system, but the lack of convincing third games and confusion about the product dampened sales. But the 2016 surprise hit Pokémon Go, an augmented reality game smartphones made in collaboration with Niantic, injected new life in the company. That set the stage for October this year, when Nintendo unveiled its latest major version: the Nintendo switch, in essence, a tablet that players can put in a game area on the television to play with them or on the go . If the Wii U Nintendo showed how the experiment can go far wrong, the switching shows how you can be quite go right. Game Strong Competitor decade, The Legend of Zelda: Breath of the game, the console was an immediate success. Nintendo has sold nearly 37 million switch units; By the end of 2018 was the best-selling console in the United States. “It is a fantastic year,” says the analyst of NPD Mat Piscatella. Overlooking the switch and its built-in screen, you can see what Nintendo was trying to do with the Wii U, which, if you were feeling generous you could call before his time. Nintendo is well poised to head into the holiday quarter. While the switch of almost three years, a new generation of competitors like Microsoft and Sony consoles will not be on store shelves until next year at the earliest. The new Lite switch, a mobile-only stripped down version of the highly anticipated console and games like Pokémon sword / shield and Luigi’s Mansion 3 Pokémon is designed to help. “They are trying to be innovative on the hardware front, but at the end of the day, it’s really their IP software and making them successful,” says Blake J. Harris, author of Console Wars: Sega, Nintendo, and the battle that defines a generation. But what happens when these new competitors arrive, with its superior graphics and other high-end specs? And the games streaming platforms like this could completely obviate the need for Google Stadia console? Furukawa plan can be summed up in one word: fun. While other gaming companies the basic technology is so far have focused on the pressure, as it can go, Nintendo is to produce content or promotion of games that are just fun. Furukawa says this Thinking dates through the company considerable age. (Nintendo founded as a playing card company in 1889, the same year Benjamin US Harrison as President 23a oath.) “Not only streaming, but any kind of new technology, whether it be in response to the consumer or not just on the quality of the experience depends on what we can provide, “said Furukawa. “Nintendo continues to seek new ways to increase the fun that people have their gaming experience from the can.” The best example is the ridiculous and incredibly fun, Untitled Goose game. While the game developer based in Melbourne House was created, Nintendo has greatly promoted, and is available only for switch and the PC. In a village in the countryside with a wonderfully cartoon, graphic players take control of a malicious goose whose raison d’etre is to cause as much havoc as possible. Says House Jacob Strasser switch: “It ‘s nice, friendly console. His whole aura is one of kindness, and it feels more welcoming to non-players, or players or non-traditional players. When it came time to decide where we started, it felt like the right fit emotional “Speaking of Spleen: the unsung heroes of the switching system are the controllers that are Nintendo are called.” Joy-Cons “During. like typical game controller can be used, the internal components – acceleration, gyroscopes, infrared sensors – allow in all sorts of strange, fun applications are used. Nintendo Labo, for example, allows players cardboard to build your own controller – yes, cardboard – “intelligence” with the joy-Con, how and fitness focused company with the new ring Fit adventure, players, Gioia With the ring in a training accessories set to break a sweat while playing. Nintendo has also embraced the full smartphone game, with offerings such as Fire Emblem Heroes and Super Mario Run. Nintendo is still making money in this way, to understand the best way out – have their different games of pricing structures, and some were more successful, both critically and financially, than others. “In terms of monetization, which is something we decided on basic app,” said Furukawa. “It ‘something that we decide to watch the game content of each app, and uses the IP and the player we targeted. We also look at how best players may have to enjoy the game, and how they spend the money would be comfortable. Made “Nintendo $92 million smartphone games in the last quarter, down some extraneous expectations, but up to 10% over the previous year. For the near future video games lying on the core of what Nintendo is doing. But under Furukawa pm Nintendo seeks other fascinating ways to make money. Super Mario World, a theme Construction Nintendo of Universal Studios Japan, will be completed before the 2020 Olympic Games will kick off in Japan; a new Mario movie is in the works (Nintendo must be careful, repeated to avoid the disaster that was 1993 Super Mario Bros., which made double the $20.9 million at the box office with a more budget); and a new Nintendo Megastor should open in November. “For me, Mr. Furukawa is a bridge is to create the link between the past and our future,” said Doug Bowser, president of Nintendo of America (and a great sportsman on all the jokes). “Always keep us focused on the North Star to be a society deeply dedicated to originality while getting back to share new ways to explore our iconic characters and our deep immersive worlds with any part of the world.” A society built around the venerable intellectual property, which is at the company’s theme parks, movies and merchandising? That sounds a bit ‘like Disney, the M & A-obsessed pop culture juggernaut that, under CEO Bob Iger, has devoured everything from Star Wars to Marvel. The question whether the Mouse House is a model for the future of Nintendo, did not bite Furukawa. “We have never tried to imitate other companies,” he said, later adding that “the idea of ​​using our IP for things such as theme parks or movies, is simply an extension of the philosophy that we had together.” and be sure to Nintendo’s strategy is less than acquisitions and more on home-creations. But, around Nintendo World, with its shelves of Mario T-shirt shelves, plush dolls and other Yoshi Nintendo tools, the confrontation with an Orlando souvenir shop is inevitable. Nintendo just as the house can never be like that Walt built dominant, but for many of his fans, at least must inspire the same nostalgia performance and joy -. And these emotions in big bucks
converted Picture copyrights of Nintendo

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